We recognize that incentives are often important motivators, even when the overall goal of the project is eminently worthwhile and can have a profound impact on many people's lives. To supplement the intrinsic rewards of participating in this worthy endeavor, we will create some extrinsic opportunities.

Journal article publication

We plan to establish an electronic journal, tentatively entitled Envision: Journal of Learning and Knowledge Transfer, which will provide an academic outlet for book contributors to write complementary journal articles. For example, the author of a chapter on "branding" could contribute a journal article on "branding,"together with key concepts on how to teach such a subject. Another contributor might write on how to engage students in improving the quality of a book.

Student scholarships

We also intend to offer scholarships to students who make a valuable contribution to a book. For example, a student who contributes a particularly useful exercise or adds a good example to a chapter might receive $100, which could be a significant reward in many developing countries. Thus, we have built into the financial model for each book, discussed in the next section, a project contribution that will fund such scholarships.

Students can be used to localize a text. For example, a student in Kenya could add an example of a local small business' marketing success. This would give local readers more connection with the text and also readers in other countries would extend their knowledge of regional and cultural differences. Student scholarships will assist us to achieve localization.

We will find groups of talented and motivated students who will take on a substantial portion of text authoring. In these cases, we will endeavor to secure sufficient funding to support such efforts.