Mass education has created tremendous opportunities and wealth for people in developed countries. It has enabled many to escape poverty, albeit a level of poverty that is not comparable to that of many in the developing nations. Mass education for the developing world is dependent among other things on finding low costs means of delivering free quality content to many. We believe we have the means for developing the necessary content and seek support to start an endeavor that can engage many for the benefit of many more. We will work through universities, world development agencies (e.g., World Bank, United Nations), and other appropriate bodies to promote adoption of the texts.

Furthermore, we will work on creating a community that contributes to enhancement of the texts. It is not enough, we believe, to have a simple transfer of knowledge. Rather, we want those who use the books, both instructors and students, to engage actively in improving the quality of the book. For example, cases and exercises based on local events will add help to make a text global. Many current texts usually draw heavily on North American situations. Our plan is to work closely with academic opinion leaders in target countries to foster adoption. We think that local champions will be key to spreading adoption.

Watch Don McCubbrey, Co-leader, and Kevin Desouza, our Chief Community Organizer, speak about the project and the vision in separate videos.

Creative Commons license

All books will be released under Creative Commons Attribution 3.0 License. This license allows for the ready distribution of texts in a variety of formats.